One of downtown's most beloved holiday traditions is back, and this year it's going to be bigger, louder, and more fun than ever. The Snowball Drop is a man-made blizzard right in the heart of the district, and you won't want to miss a single flake.
Here's how it works: hundreds of ping-pong ball "snowballs" are fired high into the air from a snowball cannon, raining down on waiting shoppers below. Each snowball displays a local Main Street business name, address, and a unique ball number. Catch one, and you've scored a prize, discount, gift, or giveaway from that business. It's the most exciting way to kick off your holiday shopping!
And for the little ones, the Gumball Drop runs alongside the main event. Colored ping-pong balls are launched first, reserved exclusively for kids, and each one can be redeemed for a special prize on the same day.